Logo & identity
Logos and identity systems that work on a favicon, a billboard and everything in between.
Every strong brand starts with a decision about who it is for and why it should be chosen. We make that decision with you, write it down in a form the whole company can use and give the brand a name that is short, ownable and checked.
What you get.
01
Market and audience research
Interviews, desk research and competitor analysis that show where the real opportunity is.
02
Positioning
A clear statement of who you serve, what you do better and why people should believe it.
03
Brand platform
Purpose, values, personality and proof points written in plain language.
04
Brand architecture
A structure for products and sub-brands that customers can follow.
05
Naming
Name generation with linguistic, trademark and domain pre-checks.
06
Messaging and tone of voice
Key messages, a tagline and writing rules with real examples.
How it works.
- 01
Discovery
A workshop with your team, interviews with customers and a review of the market.
- 02
Insight
Findings turned into a few clear opportunities, then one agreed direction.
- 03
Platform
Positioning, values and messaging, tested with people from your audience.
- 04
Handover
A strategy document and a short presentation your whole team can use.
Good for
- New companies before their first identity
- Brands entering a new market or segment
- Companies after a merger or a change of direction
- Teams that cannot agree on what makes them different
You end up with
- A positioning your team can repeat in one sentence
- Messages for sales, marketing and investors
- A name checked before you commit to it
- A clear brief for identity and campaigns
Good questions.
Not always. For a small or temporary project a logo can be enough. For a brand you plan to build for years, a short strategy phase prevents expensive redesigns later.
Plan for a half-day workshop, a few short interviews and two review meetings. We do the research and the writing in between.
Nobody can. We run pre-checks to remove risky names early and recommend that a patent attorney confirms the finalist before registration.
