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LUBRENTA
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lubrenta@proton.me ul. Mikołaja Kopernika 30 m. 224A, 00-336 Warszawa

Logo & visual identity

Logos and identity systems that work on a favicon, a billboard and everything in between.

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A logo is the most visible part of a brand, but it only works as part of a system. We design the symbol, the colours, the type and the rules together, so every touchpoint looks like it belongs to the same company.

What you get.

01

Logo and symbol

A distinctive mark in every version you need, tested at small sizes.

02

Colour system

Primary and secondary palettes with accessible combinations for text.

03

Typography

Typefaces and text styles for print, web and presentations.

04

Graphic language

Shapes, patterns, icons and layout principles that make the brand recognisable without the logo.

05

Imagery direction

Rules for photography and illustration with reference examples.

06

Brand book and templates

Guidelines and editable templates for the materials you use most.

How it works.

  1. 01

    Brief

    We start from your strategy, or run a short positioning session first.

  2. 02

    Concepts

    Two or three distinct creative routes, each shown on real applications.

  3. 03

    Refinement

    The chosen route developed into a full system in focused review rounds.

  4. 04

    Handover

    Final files, guidelines and templates, plus support with the first materials.

Good for

  • New brands preparing to launch
  • Companies whose materials look different in every channel
  • Rebrands and refreshes
  • Businesses moving into a higher price segment

You end up with

  • A logo that works at every size
  • A consistent look across print and digital
  • Templates that save your team time
  • Final files and the rights to use them

Good questions.

We present two or three strong routes instead of a long list. Each is shown on real materials, so you can judge it in context.

Vector and raster logo files for print and screen, colour codes, font information, guidelines and editable templates.

Yes. If your logo has recognition worth keeping, we modernise it and build a better system around it.

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Three blank premium packages on a stone plinth

Packaging

Packaging that wins the shelf in seconds and is ready for real production.

A glowing blank billboard on a glass tower at night

Campaigns

Big ideas turned into campaigns for TV, outdoor, print, retail and digital.

Glowing glass columns rising like a chart

Digital marketing

Paid media, SEO and analytics that turn attention into leads and sales.

Let’s talk about
your identity.

Tell us where you are and where you want to be. We will reply with questions and a clear next step.